Sam Houston Licensing Contacts
Learfield Licensing Partners, LLC
1075 Peachtree Street, Suite 3300
Atlanta, Georgia 30309
www.CLC.com
Lindsay Laurent
Manager, Partnerships
lindsay.laurent@clc.com
Russell Martinez
Licensing Office
Sam Houston State Athletics
russell.martinez@shsu.edu
About CLC
CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and innovative marketing platforms. Our unmatched licensing and marketing services, the deepest roster of industry experts, the largest enforcement and legal team, and the most comprehensive data platform in licensing combine to drive customized, data-based solutions to navigate our partner institutions through the ever-evolving consumer and retail marketplace.
Officially Licensed Product
The mission of Sam Houston State University's licensing program is to protect and promote the University brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks. All University trademarks are the property of the university.
The purpose of University's licensing program is to ensure that Sam Houston State University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of University. The program also ensures the quality, content, production and distribution of products meets University's standards.
In order to produce products bearing the marks of the University, manufacturers and vendors must be a licensee of the University. For more information on becoming a Sam Houston State University Licensee or on the services CLC provides, including a copy of the application and license agreement, visit https://clc.com/home/get-licensed/.
When purchasing Sam Houston product, consumers should always look for the following characteristics to ensure the merchandise they purchase is officially licensed:
- All officially licensed merchandise should display the "Officially Licensed Collegiate Product" hologram somewhere on the product or hang tag.
- The merchandise should depict Sam Houston logos and marks in a tasteful manner, as the University does not approve distasteful designs.
- The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards in place at the University.
- All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hang tag or neck label, or should be screen-printed directly on the garment.
- All merchandise should have the appropriate trademark designations (i.e. TM or ®) next to a specific name or design.
Retail Outlets
Licensed Sam Houston merchandise is available at the following locations:
RETAIL MAP
Internal Campus Suppliers
If you are currently using a company that is not on the approved vendor list, please make them aware of this policy so they can begin the licensing process.
All materials being produced by outside vendors for entities within the university, including but not limited to - campus departments, faculty, athletics teams, fraternities, sororities, campus organizations, and alumni relations - must first be approved through the licensing process before it can be produced for these entities. Whether the purpose of the merchandise is for sale or distribution by the university, the supplier must be a licensed vendor of the university.
For a full list of internal licensees, click HERE.
Becoming a Licensed Vendor/Manufacturer
The producing and/or selling of unlicensed material that bears the trademarked logos and marks of Sam Houston State University is a state and federal offense punishable by fine and confiscation of product. For more information about obtaining a license, please direct inquiries to CLC (Lindsay Laurent, lindsay.laurent@clc.com). Applications to become a licensee may also be found here.
