HUNTSVILLE — Bearkat Athletics is proud to introduce a dynamic new collection of special-use mascot marks featuring the iconic Sammy Bearkat in action across multiple sports.
 
Created in partnership with CLC (Collegiate Licensing Company), these sport-specific marks showcase the popular walking Sammy mascot, reintroduced in 2020, actively representing Bearkat athletics in a fresh, engaging way. The marks will be released in a series, beginning with football, soccer, volleyball, and golf. Additional designs will follow later this year, featuring Sammy participating in basketball, diamond sports (baseball and softball), bowling, track, and tennis.
 
"These new marks are a fun and exciting way to bring more personality to our branding," said Russell Martinez, AVP for Marketing and Branding at SHSU. "They celebrate both our athletic tradition and the spirit of our students, alumni, and fans — all through the energy and charm of Sammy."
 
Bearkat fans can look forward to exclusive apparel featuring these new designs, arriving at select retail locations later this month.
 
Get ready to show your support and wear your sport — Eat 'Em Up Kats!
 
For more information, contact:
Russell Martienz
AVP for Marketing and Branding, Sam Houston State University
russell.martinez@shsu.edu
936-294-4260